Senior Brand & Marketing Manager
Trade · Sydney NSW, Australia · Full-Time · $80,000/yr
Context: a premium car brand is launching in Australia for the first time, and the business wants a Senior Marketing Manager in Sydney who thinks commercially. The main goal is to take the brand's worldwide positioning and make it stand out in the local market.
Key areas you will influence:
- brand strategy and customer perception
- the core marketing set-up of an automotive company that is still growing
- market-entry plans, launches and joined-up campaigns, built together with the senior leadership team and tied to commercial results you can measure
- vehicle and technology introductions, online engagement, showroom experiences and programs across the customer lifecycle
Ideal background: a seasoned marketer who enjoys owning outcomes, is equally at home planning and executing, and wants to build and improve things in an organisation that is still taking shape.
Key Responsibilities
- Own Australia's marketing strategy end to end, localising the global brand's direction so it works for local customers
- Write yearly plans aimed at winning customers, growing the brand and lifting commercial results
- Run go-to-market launches for new propositions, model variants, vehicles and the brand itself, with PR and communications colleagues supporting reputation
- Plan joined-up campaigns across retail, experiential, content, CRM, social, media and digital, and manage media planning, channel mix and how each campaign performs
- Raise demand, consideration and awareness for the brand
- Shape programs for every customer stage (acquisition through to retention), using competitor intelligence, research and customer insight to steer decisions
- Set up sponsorships, partnerships, premium events and customer activations
- Create dealer and retail marketing that supports sales and brand consistency
- Partner with network, aftersales, product, sales and customer experience teams on initiatives in the market
- Direct the brand's specialist, digital, media and creative agencies, giving each partner clear briefs, agreed timelines, deliverables and performance targets
- Control the marketing budget and decide where resources go
- Track campaign outcomes, report them to the senior leadership team, and identify ways to improve return on investment, campaign effectiveness and engagement
- Introduce workable reporting, frameworks and processes, and grow the marketing team's capability as the company expands
Requirements & Eligibility
- Strong senior-level marketing experience across brand, product, integrated or strategic work, plus a proven record of multi-channel campaigns that succeeded
- Background in automotive or a similar high-consideration, luxury or premium consumer category (people from premium consumer goods, financial services, travel, technology or related industries will also be considered)
- Strong grasp of Australian consumers and the competitive market
- Experience backing a major commercial launch, market entry, new product or new brand is advantageous
- Strong knowledge across brand development, experiential, content, media, CRM and digital marketing
- Able to tie short-term commercial goals to long-term brand strategy, and to adapt regional or global marketing strategies for local markets
- Strong financial and commercial understanding, with hands-on experience running marketing budgets
- Demonstrated capability handling external partners, suppliers and agencies
- Excellent communication, presentation and stakeholder-management capabilities; able to influence senior stakeholders and collaborate across multiple functions
- Strong organisational and project management skills
- At ease when processes and priorities keep shifting at pace; a proactive, highly accountable and commercially minded approach
- Tertiary qualification in Marketing, Business, Communications or a related field
- Australian work rights or eligibility for employer-sponsored employment; able and willing to work in the nominated Australian state
- Sponsorship available for a suitably qualified candidate
Apply: jobs@jobsabroad.pk · WhatsApp